This is my biggest project – My Diploma work from the Arts School of La Chaux-de-Fonds. This project was a unique experience that required 3 months of intensive work, deep research and constant questioning. This is the project I am the proudest of – It’s allow me to receive the best Diploma note (a 6/6) of the Arts School (all artistic formations combined).
The Diploma is different from all the works I realized in the Arts School for two reasons. First, the Diploma lasts several months. Second, this work allows the student to offer a highly personal and creative project. It was the case for me, I did a road trip to present exclusive content, met many people and explored new perspectives of my creative and technical abilities. The Arts School also asked to provide a complete Research File that summarizes all the steps undertaken for the project.
The Project
« Vivre la Ville » (« Live your city ») is a discovery guide which provides a different point of view about tourism. The cities are seen by inhabitants, who will be the guides. Every citizen presents a dozen places that mean a lot to them. The purpose is to live the city as a local person and not as a tourist. For the immersive feeling, the content is mainly developed by photography and digital supports are highly interactive.
Overview: Responsive Website (on the left) and Smartphone Application.
The Concept & Visual Identity
The discovery guide “Vivre la Ville” is close to the inhabitant. In fact, the main concept of the project is that the inhabitant guides the traveler that uses the Website or the Smartphone Application. That’s why the slogan of “Vivre la Ville” is “The inhabitant guides you”.
“Less concerned with monuments and attractions, the future tour guide will talk about people and (a little bit of) local economy. This digital guide will explain how the heart of a city beats rather than the itineraries not to be missed. This is undoubtedly elitist, but we must admit that the tourist market is moving in this direction. “
Excerpt from «Airbnb ou Monocle ? Ce vers quoi tend le futur des guides touristiques.» (July 29, 2015)
The visual identity highlights these 3 concepts. The first one is the map icon because the main interaction happens through places. The second is the eye because places are presented through the eyes of the inhabitants. The third is the two V’s of “Vivre la Ville”, the name of the project.
Summary of the Visual Identity of “Vivre la Ville”.
The Video
The promotional video lasts 1 minute 30 and summarizes the atmosphere and strategy of “Vivre la Ville”. The inhabitants guide you in order to introduce to you the activities and places of their city.
Extract of the promotional Video “Vivre la Ville”.
Promotional Video of “Vivre la Ville” (1 min 30).
The Website
The responsive website is an immersive experience that transports the user in the daily life of a city resident. The navigation of the site allows to choose the city we want to visit and then an inhabitant who will present you his or her ideal route in the city.
Extract of the Website: choose a city.
Extract of the Website: choose an inhabitant.
Full experience UX/UI Design – Presentation video of the Website “Vivre la Ville” (12 min 30)
The Smartphone Application
The Smartphone Application “Vivre la Ville” is directly linked to the Website. This new digital support brings an extra dimension to the project: a social network. The travelers can share their experience with the inhabitants and others travelers.
Exemples of Smartphone Application “Vivre la Ville”: interfaces and interactions.
The Research File
The Diploma project is a substantial venture. Indeed, the project lasts 3 months and it requires a lot of work from a quantitative and qualitative point of view. The Research File allows to trace the work done and it archives all the tests studied.
The Research File of “Vivre la Ville” (212 pages).
I shot all the visuals of the project, without exception. To do this, I organized a 6-days road trip in Switzerland through 24 cities and towns. Moreover, I planned 10 photo shoots for the profiles of the inhabitants.
Bern (on the left) and Locarno.
Few figures
This project presents 40 photos but 1204 photos were taken. Moreover, the final video lasts 1 minute 30 seconds but 2 hours and 54 minutes were filmed.
Some research
The Website tree structure (on the top left), an Wireframe page of the Website (on the top right), a presentation of interactivity of the Smartphone Application (on the bottom left) and a presentation of the Smartphone Application display.
Arts School conclusion
I finished the Arts School of La Chaux-de-Fonds in 2019 after 4 years of intensive studies with the best Diploma grade (6/6) on all artistic formations combined, the Artistic Matura and the Second Price of Interactive Media Designer formation. After the Arts School, I started a preparatory year to enter the public University of Geneva in order to learn management and business economy.
